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You Can’t Sell If No One Is Listening

You Can’t Sell If No One Is Listening

Stop kidding yourself. If you’re not actively in front of buyers—whether existing ones, past ones, or new ones—you’re not going to build your business. No amount of blogging, newsletters, software updates, association meetings, or home study is going to change that. Otherwise, you’re not even rearranging the deck chairs on the Titanic.

You’re merely contemplating rearranging the deck chairs.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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