Conversation Sanitization
In normal times there are idiots on the internet, That's not a "judgment," that's a fact. The idiots are people who are bigoted, profane, become enraged if you disagree with them, are abusive. In these times, they seem to have
Alan Weiss’s Monday Morning Memo® – 04/06/2020
You can allow yourself to be battered and bruised by an unending stream of bad news, repeated ad infinitum by the media under the guise of keeping us informed. You can hide and wait things out. You can, of course, listen and watch
Try Telling Me the Truth with Fact, Not Fable
Perhaps this time I'm overreacting, but it seems to me that you prepare people with facts, not scary metaphors. Calling any given week "our next Pearl Harbor" may be apt, but metaphors invoke fear, not understanding. If the coming week
It’s Only Repetitive If You’re Repetitive
These days of self-isolation and quarantine are identical for people who don't bother to make them different. Explore new things to do with your family, at home or virtually at a distance. Plan what your business will look like once
Fee and Free
Let me suggest a marketing technique that I've found highly effective: Mix "free" and "fee." That is, provide value for your customers and prospects in the form of advice, teleconferences, webinars, Zoom sessions, podcasts, or whatever. But also, concurrently, offer coaching,
Monuments
The amount of people on social media, particularly Facebook, who carp and criticize as if they are the experts is astonishing. They know more than medical experts, the state department, the police, business executives, business owners, and on and on.
Marketing in these Times
If you provide help to people, they will rely on you. When they rely on you, they will trust you. When they trust you, they will accept your business proposals. It begins with the offer of help.
Episode 129: They Shot The Bolt
An independent view of why the Democrats just may be out of ammunition. This week, I cover some uncomfortable truths regarding today's political climate.
Alan Weiss’s Word of the Week™ – 04/01/20
Today's word: chrestomathy.