Offerings
You can offer low prices at high volume: subscriptions for $200 that 5,000 people purchase. You can offer high prices at low volume: high-end retreats for a dozen people at $20,000 each. And you can offer high prices at high volume: bringing
A Forecast
Some forecasters predict that by 2100 most babies in the world will be in Africa. They foresee an ensuing "African Century." Maybe so, but while traditional growth and power of nations have been based on the amount of available labor,
You Are Not in the Consulting Business, You’re in the Marketing Business
Every professional services firm or practice is in the marketing business. If you can't market the benefits of your services, but instead focus merely on your methodology and/or technology, you may survive but you''ll never thrive. And if you can't
Converting Before the Fact
It seems to me that, if you're traveling abroad, you should check on conditions and requirements, right? Do you need a visa, or a passport expiration date well beyond your stay? What is the currency conversion? Do you tip or
There Are Lists and There Are Lists
I don't make "to do" lists. I make "results lists." So, "Work on garage clutter" becomes "create five empty shelves in garage." "Work on my model" is "finish landing gear assembly." "Write article" becomes "submit quarterly article to Performance Magazine." "Buy Valentine's gift" becomes
Money Certainly CAN Buy You Happiness
"Eat like a bird" is not an indication of light eating. Small birds eat about 30% of their body weight daily on average. That's like you (kindly) downing about 50 to 70 pounds of food each day (which, in my
All In
If you can't walk into a buyer's office feeling and behaving like a peer, don't go in. If the buyer tells you how to coach or consult, what he or she is willing to pay, and what the terms of