Guest Column: Multicultural Market Realities
Multicultural Market Realities by Terry Soto Companies that are benefiting from expanding their strategies to multicultural populations in the United States have achieved a dominant business advantage. These companies have always been just as challenged by multiple priorities and growth pressures as
Alan Weiss’s Word of the Week™ – 01/30/19
Today's word: limn.
Thinking Big
If you want to "think big," think about the end result first. "I want the Acme Company to become a client. What's the fastest way?" It's not by contacting human resources or sending a letter or making a cold call. It's by
Alan Weiss’s Monday Morning Memo® – 01/28/19
So now Notre Dame has bowed to the forces of political correctness and covered beautiful murals of Columbus (bringing Christianity to the New World) because of pressure from a minority demanding that presentism supercede history. I have only this to say: We
Happy Customers Require Happy Employees
When people enjoy themselves, they learn better, and they buy more often. That's not exactly rocket science. Create interactions that are fun and uplifting. Enthusiasm is contagious. I don't buy from anyone who isn't enthused about his or her products and
Future Tense
We need to try to constantly learn from the past to improve the future, not attempt to eradicate the past as if that will change the present.
Why You and Not Another Channel?
I surf through TV morning news when I'm on the road, as I am now in Miami, and every single broadcast looks the same. Two (always diverse) anchors, a woman reporting on the traffic, usually a woman doing the weather,
Paycheck to Paycheck
Has anyone noticed that one of the revelations of the government shutdown is the number of workers who don't have reserves or savings to fund themselves through a couple of missed paychecks? And presumably, at least some of them have