Be An R&D Lab, Not A Copy Machine
“Derivative” means “imitative of the work of another.” It’s not quite theft, but nor is it anywhere near original.
If you glance at LinkedIn these days, for example, you’ll find a slew of “talking heads,” people looking into a camera and expounding on why moving your eyeballs stimulates memory, or finding your inner gyroscope creates new navigation, or some such stuff. Some of them are poorly dressed and groomed, as if that doesn’t matter. But someone told them (or they saw someone) doing these “talking head” videos was a great idea.
Others post “deep” thoughts for the day, such as, “Even if you’re in the rear, at least you can see all the competition in front of you.”
Be original, pragmatic, and useful. If you can’t find something original to say without citing others or emulating what they do, perhaps you haven’t tried to develop unique value sufficiently.
You need to stand out in a crowd, not join it. (I’ll bet that’s coming soon to LinkedIn!)