Interview Trick
When someone asks you, "What are the three essential
Alan Weiss’s Monday Morning Memo® – 04/12/2021
The empirical evidence is overwhelmingly that the economy is opening up in almost every sector, people are spending money to escape "Covid cabin fever," schools are opening, and we're going to have a good summer. My daughter has been vaccinated.
The Times Are Changing
You have to change your branding and messaging with the times. Ford is no longer promoting the Model T. American Express famously stated, "Don't leave home without it." However, no one was leaving home for the last year. So they changed
A Bird’s Lesson
I dropped my wife off at rehab this morning and saw a dead bird in the parking lot. I mourned its loss. I’m sure it arose this morning thinking this day would be like any other. It was anything but. Think about
Come On, Man: Are You the One Buying SEO Services from Spammers?!
How are you buying things today, from consumer goods to professional services? My guess is that you're using remote means for "minor" things, and referrals from people whom you trust for "major things." So you don't look for a tax
Episode 182: Hypocrisy and Deceit
How we're not told the truth and people distort the truth and think we don't know. Listen to this episode on your favorite podcast platform: Hypocrisy and deceit sounds like a good name for a law firm. Let's take it a little
Alan Weiss’s Word of the Week™ – 04/07/21
Today's word: meed.
Remember Me? The Customer?
I invite a contractor to come over and consider some work I need done on my property. You can tell in an instant that I can be a long-term and high-referral customer. He sends me a reasonable proposal three days
Money vs. Budgets
Don't confuse "budget" with "money." A "budget" is an estimate of income and outgo with allocations made accordingly. No one in my experience in corporate America budgets for some stranger to come along and ask for $250,000 to assist on