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I heard a guy who received an important, major award say, "I've been nominated for this for 14 years and wanted it very badly. When I stopped wanting it so much because I realized it wasn't really necessary to validate

The "recency effect" simply describes the fact that most people will best remember what they've heard last. If you're asked to remember a group of addresses or phone numbers, the latter ones will be easiest to recall. Hence, make sure your