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Value is in the eye of the beholder. You need to create sufficient value, jointly determined, to provide a huge ROI on your fee. However, once you've achieved a powerful brand, the value is in simply doing business with you. People

In "Mr. Saturday Night" Billy Crystal knocked a huge crowd dead with his stand-up comedy routine. But his manager found him dejected backstage. "You killed!" said his manager. "Did you see the guy at table five?" Crystal asked, "He never laughed once." Ignore

There are two equally dysfunctional extremes. One is to believe you have no control, and the other is to believe you have more control than you actually do. Be realistic and you'll acquire power and influence. Be unrealistic and you'll