Preparing or Coping?
Many people and organizations, from churches to accounting firms, from solo consultants to investment companies, have tried to reach out to their constituencies via livestream and Zoom and similar means during this crisis. Most of them have failed to do
Try Telling Me the Truth with Fact, Not Fable
Perhaps this time I'm overreacting, but it seems to me that you prepare people with facts, not scary metaphors. Calling any given week "our next Pearl Harbor" may be apt, but metaphors invoke fear, not understanding. If the coming week
Heads Up
For most of my adult life I've been disciplined to follow the news daily, reading the newspapers and watching TV. I find that today the stream of unrelenting, breathless, constantly bad news is overwhelming and redundant. I can skip what
Growing Your Business in These Tough Times
Some ideas not just to sustain, but to grow your business, during the restrictions caused by the coronavirus: • Reach out by phone to every buyer and ask what help you can provide. Don't talk about projects or fees or anything
Money Talks, But It Shouldn’t
The "not for nothing" department: What if the obscene amounts of money being spent seeking the Presidential nomination and the office were instead spent on inner city schools, or cancer research, or the homeless, or medical care for the indigent,
You Dropped Out? When Did You Drop In?
I find it rather droll when presidential candidates drop out of the race when I didn't even realize they were in the race! You need to make yourself heard, create a brand, establish your repute, in any profession. Do your ideal buyers
Where Should This Conversation Lead Us?
When you're running a race, you know where the finish line is. When you're playing a game, you know what the standard is for winning. When you're in a business conversation, you need to know what your goal is if you are
Here’s A Good Idea
Occasionally, someone will say (in writing, form a distance) rather snidely, "It's easy for you to advocate that practice because you have a strong brand. What about the rest of us? You can't relate to where we are!" (These are
Platibook
The platypus is a rare animal, of course, an egg-laying mammal (monotreme). I've seen them in Australia, and they are fascinating, but really peculiar looking. "Platibook" is my name for much of Facebook, where people cite platitudes (definition: a remark or
Social Proof
"If you can do it, it ain't braggin'." —Legendary baseball pitcher and Hall of Fame member, Dizzy Dean (1910-1974)