Self-Interests
Whenever you find yourself uncertain about what action to take with a client, simply ask, "What's in the best interest of the client?" You can't go wrong with that. It's not in the best interests of the client to hide
The Secret of High Fees Is No Secret
I don't mind paying top dollar for top quality. And neither do 90% of the clients and prospects I've encountered. But that means you must demonstrate top quality from the very first contact, and consistently: • Return calls within a couple of hours
Speaking Candidly
Identify yourself as an expert—a resource—not as a speaker or coach or consultant—which are commodities. The former is of great valued worth high fees. The latter three are easily comparable and highly price sensitive. Case in point: You'll hear people talk about
The Strategic Planning Oxymoron
"Strategic planning" is an oxymoron. Planning kills strategy. Planning is bottom-up, with people trying to be very conservative making estimates about growth because they don't want to endanger their bonus potential or receive quotas that are too high. Strategic is top-down,
Give Yourself A Break
A lot of us entrepreneurs are refugees from large organizations. Hell, maybe most of us. We viewed bureaucratic, hierarchical enterprises as unhealthy and unfulfilling (at least I did). To me they resemble prisons, with fixed hours, rules for behavior, penalties,
If Not You, Who?
• You're too young. • You're too old. • You don't have the right background. • You don't understand the details. • You have no experience with this. • You don't know the culture. Commonality? These are all excuses to protect someone from hearing a fresh,
Yes, But Why?
When a client's objectives are completely "internal" ask the question "Why?" to find out the business improvement ("external"). Example: The client says, "We want to improve communication among our teams." Well, you can improve communication among teams until the cows come
Learn the Newest Approach to Strategy
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Proof
If you want to prove a point, apply "social proof." While this can comprise testimonials from others, it's best to use contemporary (or even historical) examples. For example (!) I don't believe that reputation alone is sufficient for the perpetuation of
Doing It Imperfectly Is Better Than Not Doing It Perfectly
Every time I'm referred to a social media post on consulting written by a professor somewhere I'm aghast at the complexity and irrelevancy of the message. Professors who moonlight as consultants are like those LA waiters who tell you they're