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Proof

Proof

If you want to prove a point, apply “social proof.” While this can comprise testimonials from others, it’s best to use contemporary (or even historical) examples.

For example (!) I don’t believe that reputation alone is sufficient for the perpetuation of an enterprise. If you don’t believe that, then we’d all still be shopping at Sears Roebuck today. Instead we’re shopping at Amazon which continued to innovate and interacts with us daily. (Don’t forget, Amazon started as a book distribution network.)

See my point?

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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