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The Strategy Pothole

The Strategy Pothole

Most attempts to formulate strategy, in any size business, are a waste of time, because:

• The process attempts to look too far into the future in volatile times.

• Assumptions are used in place of facts.

• The wrong people are included in the process.

• The process itself is far too long and convoluted.

• The discussion defaults to tactics and “how” to do things, not “what” the organization is to become.

• Accountabilities and deadlines aren’t established or honored.

• The result is a dusty document in a lost binder, instead of an active conversation in every meeting.

Other than that, it’s great.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

Comments: 2

  • Jeffrey Summers

    January 29, 2020

    So what’s the ideal role for strategy? Is there one? Is it all just the best tactical execution given the terrain at the time? Is a heightened sense of tactical execution, strategic in itself? Is Sentient Strategy becoming the paradigm for how to think about strategy – period?

  • Alan Weiss

    January 29, 2020

    I invented Sentient Strategy to provide a speedy, relevant approach to strategy in volatile times. Ten people have qualified to deliver it in the US and Canada.

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