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Truth in Advertising

Truth in Advertising

I was in the mood for something “different” in the coffee shop this morning, so I perused the menu which I’d never really done. It was staggering. I asked the owner, “How is this?” “This” was some kind of chai/mocha/absinthe blend (I’m joking, but not by much).

“It’s overly sweet s**t,” he said, “I don’t know how people can drink it. I won’t sell it to you.”

“Let me have a cappuccino,” I said, surrendering to the mundane. Nevertheless, I appreciated the guidance and he has my loyalty!

Maybe we should all offer some reprehensible, ridiculous service and, when a client requests it, say, “I can’t let you have that in all good conscience. It doesn’t work.”

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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