There is a canard that you "can't market" at certain times of the year (vacation periods, holidays, times of turmoil). That's a nice excuse for people who don't realize that this is the marketing business, no matter what their expertise.
Bentley, our German Shepherd, loves to chase anything that moves. I believe the trait is called "predatory drift." But he never kills anything, even the dumb ducks that always start running too late (our white ducks can't fly). Most animals
I've been advocating a migration toward becoming trusted advisors for your clients, rather than "hands on" project leaders on site. After all, we should represent brains, not another pair of hands.This is an excellent time to promote yourself in that
• The porous company Organizations will have people working at home, at the office, rotating between the two; subcontractors; consultants. How do you lead and manage this kind of asymmetrical organization? • The sales power shift It will be less about selling to