Alan Weiss’s Monday Morning Memo® – 8/14/2023
I host sessions of value for people for relatively low prices and open to a large number, or relatively high prices and restricted to relatively few. I believe that to maintain a strong brand, you have to appear in person at times (which for me means globally, since I have a worldwide following) as well as virtually.
The penultimate issue I take care of is the venue. I wait to see if I have a critical mass of registrants. This isn’t about money, as you may suspect, but about the right learning dynamic for my purposes. Once I have that commitment, I book a hotel or conference facility. (I do choose the city in advance.)
The ultimate action I take is to create the content. That’s right, I don’t market content, I market results. I feel “restricted” by content and prefer to be in the moment as much as possible. Some of my most memorable offerings have been largely improvisational and ad lib. It’s been said that I create an outline on the elevator in the morning, and the higher the floor I’m on, the more complete it is by the time I get to the meeting rooms. (My wife sometimes asks on the plane what I’m speaking about and I tell her, fairly truthfully, that I’m not really sure.)
True story: When I conducted my very first From Six to Seven Figures Workshop in Las Vegas for 2.5 days, I had 40 people in the room paying $5,000 each. I walked in 30 minutes early, realized that what I had prepared was not going to work, threw out the notes, and conducted it extemporaneously. That’s because I focus on results and not the tasks in an outline.
I’m not bragging (though Dizzy Dean once observed that, “If you can do it, it ain’t braggin’”). I’m telling you to trust yourself as an expert and as someone focused on helping others, not merely making money. But you need to market results and outcomes to do that.
You need to promote.
You see, Field of Dreams was missing an important line. “Build it, and then tell them you’ve built it, and they will come.”
Creativity is not merely the innocent spontaneity of our youth and childhood; it must also be married to the passion of the adult human being, which is a passion to live beyond one’s death. —Rollo May
The essence of pleasure is spontaneity. —Germaine Greer
There is spontaneity to my work. —Lady Gaga
Thought Leadership 2023: I’m reviving one of my most popular programs ever. We’ll spend two days exploring hot we can capitalize on the changes in demographics, economies, technology, social mores, and much more. You’re create a 25-page ebook, and learn how to create “instant IP” and social proof in any situation. AND you can earn $1,000 rebate by taking two simple steps. https://alanweiss.com/
NEW: Autumn in New York: Join me for 2.5 days of a great growth experience. I’ll be presenting new IP on the nature of the No Normal® workplace and how we can best attract and help clients. We’ll talk about new approaches to strategy for all types of organizations. Every participant (who so desires) will get “air time” to discuss a particular challenge, question, or strategy. I’ll take you to dinner at two of my favorite restaurants, we’ll see a Broadway play with great seats, and there will be a tour with a unique New York touch. We’ll start with an opening evening reception. Limited to 14 people. October 10, 11, 12. $12,000 fee (until Aug. 31, after that $15,000) includes meals and lodging. Join me for a great business and social experience. https://alanweiss.
NEW: Business As A Second Language: This 90-minute Zoom workshop will deal with reframing, social proof, instant examples, influence techniques, turning objections into selling points, and a great deal more. It will be interactive and recorded for ongoing use. Preparing for meetings is important (until, as the saying goes, you get punched in the jaw). I’ll help you stay in the moment and outduel anyone. Are you tired of worrying about “what you should have said”? Now you’ll be able to say it at just the right time. All this for $350, and you can drink while attending. September 14, 10:30 US eastern time. Recorded for all registrants. (After Aug. 15, $500.) Sign up here: https://alanweiss.com/gr
NEW: The Remote Millionaire®: Yes, I’m going to provide the secrets (and puncture the myths) of making a million dollars or more a year without leaving your home.
And, ironically, I’m going to do it in person, because I’m scheduled to be in San Diego and LA for other reasons and I generate so much money remotely that I like to be with people on occasion (in good weather)! Here’s what you’ll create or improve without leaving home, except for this day with me:
- Developing unsolicited referra
ls. - Creating client evangelism with prospects.
- Delivering powerful marketing discussions.
- Creating contemporary passive income.
- Establishing client “banks” that are used and replenished.
- Moving to and enlarging a trusted advisor network.
We’ll be using role plays, actual participant services (from prep work), and exercises to develop the skills to market, deliver, and expand business though dramatic and tangible value from a distance. We’ll master how to do this with individuals, small groups, and/or large audiences. https://alanweiss.c
Speaking with Alan: One of my most popular experiential events, run twice a year. Learn how to create, refine, deliver, price, and market a speech of any length. A small group practices and video tapes the components over 2.5 days. Are you charging less than a minimum of $10,000 per speech? Are you agonizing over content, or not drawing a sufficient audience? You need this session NOW! San Francisco Sept. 19-21. https://alanweiss.com/g
Master Master Class II: This sold-out event in March was so popular that I’m running another in October in Newport. I accept 16 people in person (you may also attend remotely on our large screen) and we have just two seats remaining! I’m creating new material, exercises, and challenges. Past “grads” get a discount. One person said, “I’ve known you for nearly 20 years, and this is the best thing you’ve ever done!” (Maybe I just wasn’t that good before!) Register here: https://alanweiss.com/gr
NEW! Alan’s Advisory Suite: Nine options for groups or individuals to receive “real time” coaching to build their practices and lives on a continuing basis. The strongest, best people in business, entertainment, sports, the media—all use coaches. https://alanweiss.com
Million Dollar Consulting® for the World: I’ve provided 14 modules with videos from me, from your colleagues globally, slides, and text. They include everything from launch to self-esteem, proposals to fees, closing business to creating a brand. No upsells! It’s only $115. What do you think about a 10,000:1 ROI? We have over 500 people from 47 countries. https://milliondoll
NEW: Million Dollar Consulting® for the World ADVANCED: The new program contains over 60 videos and has 15 modules focusing on what to do in the buyer’s office, overcoming crises, financial planning, and much, much more. https://alanweiss.com/gr
Sentient Strategy Certification: My new book on the topic (above) has been released, so this is an ideal time to market Sentient Strategy. Write me to apply, join over 70 people certified in six countries. One-time fee of $12,000, includes 90 days of my support, free admission to all future certifications, and admission to a private web board with other Sentient facilitators. alan@summitcons
Vancouver Day: I’ll be providing a full day in Vancouver for as little as $400 (US) including lunch on September 9: How to Dramatically Increase Revenues while Radically Reducing Labor. I’ll be returning from an Alaskan cruise and need the money to pay for it! This is a rare appearance in Western Canada. We currently have 40 people and are meeting at the Terminal City Club. https://alanweiss.com/gr
SAC Annual Meeting – San Diego/Hybrid: Join me for the upcoming Society for the Advancement of Consulting (SAC) annual meeting in San Diego and hybrid on Nov. 14th. I’ll be speaking in the morning, followed with additional content from colleagues. Click to learn more and register. Stay over and join me at The Remote Millionaire on the following day. You do not have to be a SAC member.
