Marketing 101
The media hosts with the largest audiences (Stern, Imus, Limbaugh, Carson, etc.) knew exactly who their respective ideal audience members were and focused on providing the value those audiences sought. If you don't know your ideal buyers, then you're not marketing,
Entitlement Run Amok
Can you imagine that some of the passengers on the Delta flight diverted to the Azores because of emergency mechanical issues are complaining that Delta wasn't fast or efficient enough getting them rooms? Delta did get 160 rooms, and some
You Can’t Think About Proceding with this until You Speak to….
The acid test of whether your brand is strong and strengthening is in the amount of unsolicited referrals that you receive. If you don't get many of these, then you're not well-enough known in your "public square."
Come On, Man: Don’t Be So “Closed”
There are myriad claims on social media that are justified by the author observing (or being a self-proclaimed expert in) "body language." I have always thought this was ridiculous, sort of a faux psychological claim of expertise. Of course, the French have
No Laughing Matter
If you watch most TV sitcoms without the laugh tracks, they are not funny. That's because of generally exhausted writing and horrible directing and acting. The laugh tracks are normative pressure to try to convince you the show is funnier
Life’s Little Ironies
In the early 70s and before, you were allowed membership in elite airline clubs and lounges only by invitation, because you were a good customer. In Pan Am's Clipper Clubs, you needed a jacket to get in, but they kept
It’s Not Them, It’s You
If all those people who get up in the morning and start yapping about "toxic workplaces" until they went to bed again spent a quarter of that time asking themselves, "How can I perform better, how can I contribute more?"
Can We Make Change?
Cashier: That will be $12.48 I give her a $20 Me: Can I have some change (meaning small bills) Her: I don't know your change amount yet. Me: No., I mean, whatever it is can I have some singles? Her: Of course. I was afraid
Better Practices
Don't be lulled into the false comfort of "best practices." The phrase implies the ne plus ultra, but that's an ephemeral standard. Every day we're improving, reaching new goals, from the ridiculous (shaving five minutes off of our commute) to the
Not “Woke,” but “Wake”
Don't leave your fate in the hands of others. For medical issues, obtain a second (or third) opinion. The same for home renovations or vacation trips. For your business, don't allow clients to miss payment dates or depend on your bookkeeper