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Author: Alan Weiss

The media hosts with the largest audiences (Stern, Imus, Limbaugh, Carson, etc.) knew exactly who their respective ideal audience members were and focused on providing the value those audiences sought. If you don't know your ideal buyers, then you're not marketing,

Don't be lulled into the false comfort of "best practices." The phrase implies the ne plus ultra, but that's an ephemeral standard. Every day we're improving, reaching new goals, from the ridiculous (shaving five minutes off of our commute) to the