Anchors Aweigh (Go Navy)!
Received a call from a Captain Mike Sherlock today, who is deputy director of the strategic research department at the Naval War College in Newport. He said he had been sent my blog entry ("Sir, No Sir!") and wanted to
Some Further Enlightenment
The following from Rob Eagar and his blog at Wildfire Marketing: http://wildfiremarketing.blogspot.com/2009/06/social-networking-unlocking-behavioral.html Social media is getting all of the hype these days. Yet, it's struggling as a medium to actually create significant books sales. For example, at BEA 2009 last month,
Sir, No Sir!
I’m conducting the Workshop Workshop™ at the Hyatt Regency on Goat Island in Newport. There are a thousand Navy and Marine officers here attending meetings that would normally be held at the Naval War College a mile away, but
Alan’s Nine Steps to Marketing Email That Will Be Read
I love people who tell me they are hosting a radio show or a TV show. That almost always means they've allowed their ego to be captured by some wise guys who are charging them to "host their own show"! In
Well, Look Again….
Here I go again, trying to bring some optimism and positive techniques to the economy and consulting services. By the way, it was recently mentioned in the Wall Street Journalthat Europe will recover much more slowly than the U.S., which
Don’t Look Now, But….
I know it’s unfashionable to report good news, but someone has to do it. The stock market is hovering around being in the black for 2009. Government indicators are cautiously positive on trends in unemployment, housing sales, and trade. That is, things
Why Your Client Should Invest Now
I've published here previously research done by McGraw-Hill underscoring the wisdom of investing in promotion, development, and so on during a recession, and why such companies outperform those which hide under a rock. Thanks to Mark Smith, a member of
What Price Marketing?
It’s astounding to me how much consultants spend on marketing that not only need not be expended but is pretty useless, and how many simple, inexpensive activities with high impact are ignored. Interested in reading on? Here are examples of wasted time