Conversation or Lecture?
I visited an audiologist recently for a scheduled appointment, but I had seen his colleague previously, not him. He lectured me about everything, and I felt it was an "act" he performed for all patients. I had to stop him
Bells and Whistles
SIMPLIFY whatever it is you do. There is a tropism toward complexity. Fight it. The complex is not worth more and is not more impressive. It is simply irritating. When people call me and are amazed there is no intermediary the often
There’s A Fee for that Advice
Charge your clients for new and additional work, don't do them "favors" to stay in their good graces. You may love Apple, or Emirates, or Netflix, but they all charge you for additional services not included in their contracts with you.
And, Now, Live at Five, the Weather!
Every newscast in the US looks alike. Every anchor, weather person, traffic reporter, and sports analyst looks alike. They are interchangeable. Don't be an interchangeable consultant.
Work and Play, Play and Work
Are you willing to take a few calls, answer some email when you're traveling on business, or even on vacation? If you're not, you probably call it "focus" or "compartmentalization." I call it inflexibility.
Craps Check
In casinos, there's a bet at the craps tables called colloquially, "craps check." That means you bet against yourself on the first roll if you have a huge positive bet on the table. If you roll craps (2, 3, 12)
Here Today, Gone This Evening
A client relationship, no matter how strong, can vanish overnight through no fault of yours. Buyers, technology, competitors, and a host of other variables can all change beyond your power to do much about it. Never allow any one client to
I Don’t Care How You Work
I don't care how my computer works, I care that I can create email, write books, and calculate my finances. I don't care how medicine works, I care that it can improve my health. I don't care how my phone works, I
Hitting the Streets
For every person who can (legitimately) claim he or she has acquired business from a social media post, there are a million who haven't. Just as in LA, for every person who claims their screenplay was picked up by a
Preventive Action
Here's a "must" preventive action line for new clients: "Here's my deal. If you don't believe what people tell you about me and the project's status, I won't believe what your people tell me about you!"