Where Did You Hear That?
If you read something in the public domain, e.g., a newspaper or magazine, hard copy or electronic, you may use the facts therein. For example, you may use an article on Airbus's retiring its huge A380 to make a point
Quick Start Guide
When I purchased cars early in my life, there was an owner's manual you could sit down and read in half an hour. Today, they are tomes, with enough legal warnings and details to boggle the mind. It's impossible to
Episode 157: Small Business Sloth
Not only is it not rocket science to run a small business, but it's also not even a sandbox. Listen to this episode on iTunes or Soundcloud! If your small business isn't responsive, no amount of advertising will improve your sales. Investing
Alan Weiss’s Word of the Week™ – 10/14/20
Today's word: apotropaic.
One Step At A Time
Focus your buyer. If there is "overwhelm" or chaos, or simply too many priorities, just suggest: "Here's what I think we should do first. Then we'll see about the rest."
Alan Weiss’s Monday Morning Memo® – 10/12/2020
Happy Columbus Day! Whoops? Am I crazy? Have I been hiding under a rock? Will everyone unsubscribe? A scant year ago I drove my buddy and local media star anchor in the back of my Rolls in the Columbus Day Parade
Honk!
We've owned a couple of Jaguars along the way (the car, not the cat). Jags are fine cars but, historically, notoriously poorly built. When Ford purchased them many years ago—a disastrous acquisition—a group of Ford executives visited a plant in
Yes or No?
Imagine a client asking a "yes or no" question that we refused to answer? "Will you be talking to our customers in this project?" "This project is a far better approach than your last consultant used, and I can't begin to tell
Please, Just Answer the Question
When candidates for office are asked what their approach to an issue would be, and they answer by attacking their opponent's position, and that tells me nothing. Imagine if a buyer asked you how you would approach a problem and you