Lessons on Thought Leadership
We're going into the second day of my annual Thought Leadership Conference in Florida. Margaret Wheatley is our guest tomorrow, following Marshall Goldsmith and David Maister in prior years. Next year, Dan Pink has already committed. Some lessons from the first
Stop Listening to Customers and Have Them Listen to You
Henry Ford said, famously, that if he had asked customers what they most wanted in transportation they would have replied, "Faster horses." Steve Jobs's biography demonstrates that he virtually never asked customers for any feedback, but simply focused on providing
Standing Out In A Crowd
In a recent episode of the addictive cable show, "The Boss," the star, Kelsey Grammar, demanded an aide remove all the Oxford commas from a speech transcript. The aide diligently accepted, and then investigated just what the heck an Oxford
Facebook or Farcebook?
Here is some interesting commentary on Facebook as a marketing tool, brought to my attention by Jim Powell: http://adcontrarian.blogspot.co.uk/2012/03/farcebook.html
Preparing for 2012
What do we know about the coming year? I don’t think it’s too much of a prognosticating leap to suggest: • Technology omnipresence and extraordinary growth globally, which will permeate every part of our marketing, delivery, and follow-up. • Entrepreneurial gestalt: A
Don’t Expose Me
Here's a request placed on the web recently, which is all too common: "I am looking for a speaker to present an hour-long audio conference on: 'No Pay Raise for You this Year! How to Handle This Conversation with Your Employees.'
The Dog Star: Can You Hear Me Now?
(The Dog Star is a symbol of power, will, and steadfastness of purpose, and exemplifies the One who has succeeded in bridging the lower and higher consciousness. – Astrological Definition) We suspect that Koufax may be getting a bit hard of
Ten Things You Should Know Before Meeting With A Prospect
When you’re heading to a meeting with a prospective buyer, it’s easy to be intimidated by all that you “don’t know.” You’re unsure of what kind of temperament and personality you’ll encounter, haven’t seen the environment before, aren’t certain what
Small Business Small Mindsets
I am an advanced stamp collector (stop snickering), and have a quite sophisticated US collection. I'm constantly looking for those rather expensive issues I've not yet acquired. In a national publication, I found a stamp dealer online in my home down,