The Timing Couldn’t Be Better
You're all facing too many buyers who claim "the timing isn't right." Time is a priority, not a resource, so it depends how they choose to allocate their time. My suggestions to deal with this: Co-opt the objection by stating early, "Leaders
The Attraction Principle
There are three factors which will draw people to an event (assuming you know how to reach people): Brand, value, and venue. If your brand insufficiently powerful, they will come. If the value is obvious and compelling, they will attend.
Promotion Is Not Conversion
Don't confuse means and ends in marketing. The name of this game is "revenue." Unless you have revenue (as Peter Drucker said, every business needs a customer) you do not have (as accountants say) "a going concern." Hence, stop promoting promotion.
The Power of Silence
We have three inches and more coming this morning of thick, soft snow. It makes no sound, even when you stand amidst it. It came overnight and will cause school closings and traffic problems, but also a great deal of
The Percentages
I routinely meet people who are spending 70% of their time on zero income (administration, software, social media) or low income issues, and only 30% on their predominant revenue streams. You don't grow a business that way. Where does your revenue
What Are You Afraid Of?
I fall asleep when I read, "Commitment is important for leaders." But I keep reading when I see, "The best leaders are highly tyrannical." I'd suggest that you stop telling people things they already think they know in your videos, audios,
What Arena Are You In?
Maimi, with one loss, was trounced by Clemson last night 38-3. Sometimes, no matter what your record, what matters most is the level of the competition. Champions have to win consistently, not just against weaker teams. The year the Miami Dolphins went
Calculus
Here's the equation: Experience (application and utilization) + Insights (intellectual property) + targeted visibility (within your field) = expertise X shameless promotion = irresistible brand
Hi, It’s Me….
Make a list of your past buyers. Call one every day and simply ask how they're doing and if you could be of help. I'll bet that at least one in ten will agree to meet and be happy that