Did You See This?
When is the last time you heard something good about one of your clients, or read something flattering about them, and sent it or related it to your buyer? That's how you maintain strong relationships.
Thinking Big
If you want to "think big," think about the end result first. "I want the Acme Company to become a client. What's the fastest way?" It's not by contacting human resources or sending a letter or making a cold call. It's by
Happy Customers Require Happy Employees
When people enjoy themselves, they learn better, and they buy more often. That's not exactly rocket science. Create interactions that are fun and uplifting. Enthusiasm is contagious. I don't buy from anyone who isn't enthused about his or her products and
Apple and You
If Apple can be hurt by one major market sagging—China—what is your vulnerability in terms of market or just a few major clients? What are you doing to diversify your client mix, offerings, and markets?
Ten Marketing Tips
1, Start a new newsletter, e.g, "Eileen's Innovation," and offer it to "a select number of people" for free. Charge non-buyers who want to subscribe. 2 Begin a Q&A feature on Linkedin where you answer daily "questions selected from your clients
Revitalizing the Team
The Patriots are declining this year, though still winning, because their key players are getting old and can't perform as well physically as they once did. Are your key offerings and methodologies and approaches getting old? Maybe it's time in this
I Was Just Thinking About You
It's hard not to continue listening to someone you know who calls and says, "I was thinking about you
Referrals
It's Friday morning. How many referrals have you requested this week? If it's less than two a day, stop wondering why your business isn't growing dramatically. If it's zero, you're lucky this is a zero unemployment economy.
The Numbers
The average number of followers per person on Twitter is 704, and 60% of Linkedin users have fewer than 1,000 connections (source: Google). For most people, no matter what they put on there, very few people are seeing it, and
Do You Love Me Or Not?
I've found that referrals are THE key source of business; that many consultants procrastinate about asking clients for referrals; that the reason for this is fear of rejection; and yet these clients are people who have already hired and paid