Adding Weight
I use a one-on-one personal trainer. Thus far, he's legally been able to continue to work with customers in his gym, but that could end any day. I workout Monday, Wednesday, and Friday, and this past Monday I asked what
Marketing in Tough Times
The question today isn't so much about "selling" as about "marketing" for the future. While I'm not suggesting you cease trying to provide your value to clients and prospects at the moment, it is going to be tougher than ever
Business as (Un)usual
Businesses of all kinds are shutting down. What can you offer "remotely" to your clients and to lure prospects? I'd suggest that you don't restart a business the way you would a car. You need to reassess: • Business as usual? Don't
The Real Virus
I don't think there's a great deal of value in trying to help scared clients "get through" the coronavirus scare, which is causing more economic havoc than it is health problems. I think the value is in helping bold clients
Yes, We Both Hate Kale, But Then What?
What these primary elections demonstrate to me is that you have to be FOR something, you can't just be AGAINST something. I want to know how you intend to improve my condition. The same pertains to clients. We're all against involuntary
I Create Entrepreneurial Success
When you're asked, "What do you do?" respond with what you create. Move the conversation from methodology to results.
Deep Secrets of Marketing
If you want inexpensive, highly accurate marketing guidance, ask your existing buyers what they read, what events they attend, and to whom they listen for advice. That's where you publish, that's where you speak, that's where you network. Seriously, when is
Standing Room Only
We visited the new and impressive Hudson Yards in New York City last evening. The shopping is incredible, there is a surfeit of outstanding dining, a rather bizarre piece of art (The Vessel), and you can live, work, and spend
Cement
Here's the question you ask before you leave a buyer who has agreed to consider a proposal which you'll create and send within 24 hours: "Is there anything at all we haven't discussed—any priorities, impediments, influences—other than fee, which can possible
Creating Community
There is tremendous value in creating a "community" among your buyers where they can interact—virtually or in real time—with colleagues whom they would otherwise never meet, except through your auspices. Those communities (not "tribes") will impute even greater value to