Then Why Haven’t You?
One of the issues today is organizational arrogance. Ironically, it's not so much in the executive suite as it is in middle management—in the bureaucracy. Whenever anyone has said to me, "We can do that ourselves," I ask, "Then why
What Did I Just Walk Into?
Amazon, Costco, Apple, Clorox, Domino's Pizza, Campbell Soup, Ebay, Etsy, General Mills, Hormel, Kroger, Microsoft, Netflix, PayPal, Peloton, Wal Mart, Slack, Microsoft—these are just some of the companies doing quite well during the crisis. In any poor market, there are
The High Speed Lane
Since I've offered a special coaching program for people during the pandemic, and combining this with the ongoing coaching I've been doing, I can report to you these empirical facts: People who call clients, recommenders, and prospects regularly (daily, at
We Have No Bananas Today. Yes, You do.
Have you ever decided to purchase, join, or invest in something by giving up something else? You decide to take a vacation in Europe instead of going to Florida. You sell your existing car (or trade it in) in order
I’m Underwhelmed by “Overwhelm”
"Overwhelm" is a state of mind, not a fact of life. It means "to inundate" or "to have too much of something." But who determines how much is "too much"? I spoke to a prospect recently who told me she was
Field of Reality
Everyone loves to quote the movie Field of Dreams where a ballfield is built in a cornfield and when questioned about the location, the mythical protagonist says, "Build it and they will come." I have news for you, that is false,
Is It Raining or Not?
Is there any irony involved in a period when we're being urged not to travel (or even prohibited from doing so) that network TV still employs a herd of "meteorologists" and spends lengthy periods of news shows informing us about
Fee and Free
Let me suggest a marketing technique that I've found highly effective: Mix "free" and "fee." That is, provide value for your customers and prospects in the form of advice, teleconferences, webinars, Zoom sessions, podcasts, or whatever. But also, concurrently, offer coaching,
Marketing in these Times
If you provide help to people, they will rely on you. When they rely on you, they will trust you. When they trust you, they will accept your business proposals. It begins with the offer of help.
Best Practices
Are you providing a kind of "best practices" information to your clients, recommenders, and prospects? You might choose: • Podcasts • Electronic newsletters • Emails • Video links And you might include: • Motivating remote-working employees • Keeping in touch with and providing value to customers • Government