Episode 200 – The Olympics
Tune in to the latest episode of Alan Weiss's The Uncomfortable Truth™ - Episode 200 - The Olympics. Listen to this episode on your favorite podcast platform:
Endorse A Book You Don’t Know About from Someone You’ve Never Heard Of
Yet another communication this morning from a marketing person I don't know representing an "entrepreneur" I've never heard of wanting an endorsement for a book I've never seen (nor am remotely interested in). Marketing 101: If you want a favor, pick
Alan Weiss’s Word of the Week™ – 08/11/2021
Word of the week™: Moiling
Webinar on Product Release and Cutting Edge Technology
This is offered through my colleague, Adam Bahret: Webinar: “The Alchemy of Rapidly Transforming New Technology Into Must-have Products”When: September 29th. 3:00 EST (12:00 PST) Why wait to capitalize on new technology? You don't have to endure long product development cycles to
A Dog’s Life
(The Dog Star is a symbol of power, will, and steadfastness of purpose, and exemplifies the One who has succeeded in bridging the lower and higher consciousness. —Astrological Definition) I've always thought that when I let the dogs out in the
Why Do You Smell Like Toast?
The term "big wig" has been used to denote important, powerful people. "Powder room," the euphemism for "rest room" (which is a euphemism for "toilets") pertained to where people went to powder their wigs, which stank. (The French were early
But What If I Didn’t?
Most people assess risk by asking questions about what could go wrong. This might be about finances, reputation, ego, relationships, lost time, and so forth. Fair enough. But few people assess risk by asking how they'd feel if they didn't go
Alan Weiss’s Monday Morning Memo® – 08/09/2021
It's not whether you have acquired and saved the things you need, like certain addresses, or tools, or information about change management. No, the point is whether they are accessible when you need them! We're spoiled by Alexa, and Hey, Google,
I Need This? I Did Not Know That.
Marketing is about creating a need among your ideal buyers which your value can fill. It's not about "working the phones" or "feet on the street" or "finding the pain" all the other adages from the 50s. If you create
You Set Records By Running Faster
We are changing pool companies, since the one we've had for decades is now run by morons who failed to winterize a $5,000 heater and who scream at me on the phone. I am a substantial customer for anyone. We contacted