Market This
If you can't do it yourself, you have no right taking someone else's money to show them how to do it. Some of the worst charlatans are the "marketing experts" who have never marketed anything successfully themselves except their current
Sales Talk Is an Oxymoron
Every buyer is different in many ways, but the commonality if they're healthy (about 95% of them) is that they seek to improve their condition, professionally and/or personally. Determine what that improved condition would look like (higher revenues, greater chance
Episode 107: Columbus
Why we shouldn't knock down the statues but should get off our high horse. A hundred years from now, people will be appalled by our behavior today, unless they can free themselves in the future from the poison of presentism. Why
Alan Weiss’s Word of the Week™ – 10/23/19
Today's word: natatorium.
Didn’t I Have Two Children?
Multi-tasking is largely a myth for humans. Focus on one thing at a time, do it to the best of your ability, then move to the next thing. It's that simple. Doing three things at once will produce three mediocre
Are You Talking to Me?
I'm astonished by how little designers (cars, hotel rooms, appliances, furniture, etc.) consult with their perspective customers before they produce the final product. I'm always asked by consultants what topics to use for a special event, a client conference, or a
Alan Weiss’s Monday Morning Memo® – 10/21/2019
I've coined the phrase TIAABB: There Is Always A Bigger Boat. Paul Allen, co-founder of Microsoft, and the Sultan of Brunei, the world's allegedly richest man, have long competed for the world's biggest yacht, often adding mere feet to gain
Fisher Non-Investments: Dumb-Ass Stupid Management
There's an outfit called Fisher investments which constantly places adds and commentary on Linkedin which are ridiculous (such as retiring with a $500,000 portfolio and how to invest it). I'd occasionally comment to show the ridiculous nature of the promotion. Now,
Tag This
I've been seeing more and more notices on Linkedin about people commenting on a post I'm mentioned in, but when I check it out I find my name either being used alone with a hashtag with no connection to the