The Yellow Line
When they introduced the "yellow line" superimposed on the TV screen during football games (so that you can tell where the first down marker is) my wife suddenly took an interest in the game, and began watching with me. When
A Minute With Alan™ — Chocks
June 13th, 2022 The problem is that too many people have chocks in their minds.
Alan Weiss’s Monday Morning Memo® – 06/13/2022
“For every action there is an equal and opposite reaction.” Thus states Issac Newton’s Third Law, first revealed at the end of the 17th Century. If there were a Nobel Prize back then, he’d have it. The application of this reality
Marketing Preferences
If you want to market aggressively, focus on options which you're good at and love doing. I'm a lousy networker (I'm prompted to say, "Why are you trying to talk to me?" at events, which is why I've never run
Recency Bias
The "recency effect" simply describes the fact that most people will best remember what they've heard last. If you're asked to remember a group of addresses or phone numbers, the latter ones will be easiest to recall. Hence, make sure your
Call Me
No one expects "instant access" today. (Remember, some of you, the old "pink slip" telephone messages someone would leave for you after answering your phone?) The problem is that too many people provide instant access via their smart phones. This
A Minute With Alan™ – Pain and Suffering
June 10th, 2022 There is a distinct difference between pain and suffering.
Service Standards
Last evening I stopped my car in an illegal space for a moment to see if the "no reservations" restaurant had room. They did, and when I returned to the car the valet from another restaurant across the street had
A Minute With Alan™ – Everything is Not Fine
June 9th, 2022 If I could give you a magic wand, but you could only change one thing, what would you change?