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June 2022

The "recency effect" simply describes the fact that most people will best remember what they've heard last. If you're asked to remember a group of addresses or phone numbers, the latter ones will be easiest to recall. Hence, make sure your

No one expects "instant access" today. (Remember, some of you, the old "pink slip" telephone messages someone would leave for you after answering your phone?) The problem is that too many people provide instant access via their smart phones. This