Admission
Truthfully, when you leave the refrigerator door open while you pour a drink, or leave the air conditioning on while you're outside with with the door open, aren't you privately pleased at finally rebelling against your parents' rules?!
How Are We Better Off When You Depart?
It's not what you do, it's what you create. Picasso didn't gain fame as a "painter" nor Casals as a "cellist" nor Sinatra and Streisand as "singers." They're admired and remembered for the beauty and artistry and happiness they brought
How to Avoid Becoming Willy Loman
When you're sitting with a buyer for the first time, picture yourself as the buyer's peer in a similar business, having a drink, discussing issues relevant and gaining agreement and an understanding of the other person's views. If you're thinking
Marketing 101
The media hosts with the largest audiences (Stern, Imus, Limbaugh, Carson, etc.) knew exactly who their respective ideal audience members were and focused on providing the value those audiences sought. If you don't know your ideal buyers, then you're not marketing,
Entitlement Run Amok
Can you imagine that some of the passengers on the Delta flight diverted to the Azores because of emergency mechanical issues are complaining that Delta wasn't fast or efficient enough getting them rooms? Delta did get 160 rooms, and some
You Can’t Think About Proceding with this until You Speak to….
The acid test of whether your brand is strong and strengthening is in the amount of unsolicited referrals that you receive. If you don't get many of these, then you're not well-enough known in your "public square."
Come On, Man: Don’t Be So “Closed”
There are myriad claims on social media that are justified by the author observing (or being a self-proclaimed expert in) "body language." I have always thought this was ridiculous, sort of a faux psychological claim of expertise. Of course, the French have